Attitude, high octain fuel for sales pros.

Attitude is the high octane fuel that propels seemingly average business people to achieve remarkable results. A great attitude is a mixture of a positive outlook on life, genuine self-confidence, and strong bias for action. George Bernard Shaw said, “People are always blaming their circumstances for what they are . . . The people who succeed are the ones who get up, look for the circumstances they want, and if they can’t find them, they make them.”
The Cox Report on American Business did an in-depth study of Fortune 500 executives. The study concluded that over 90 percent of the executives attribute their business success to attitude versus any other basic ingredient. The research specifically asked recognized high achievers to compare the role of aptitude with that of attitude. The result was 94 percent stated that their can-do positive attitude was the single most important ingredient responsible for their success in business.
Best-selling author Brian Tracy says, “Fully 80 percent of your success as manager or as a salesperson will be determined by your attitude and only 20 percent by your aptitude.” Henry Ford would often tell his managers, “If you believe you can or believe you can’t you’ll always be 100 percent right.”
The most common trait exhibited by people with an exceptional positive attitude is the recognition of failure as a critical element of success. Every top producer I’ve worked with eagerly welcomes failure. They expect and prepare for failure as part of their long-term strategic plans. In short, they’ve come to understand that without some degree of failure they’re just not going to enjoy increasing success.