Bill Todd, hotelier and co-author of Speaking of Success is offering lodging professionals a free E-book detailing how to out sell the competition during the lodging industry’s most competitive marketing year on record. According to Todd, “During 2007, leisure travelers, meeting planners and corporate travel managers will be inundated by an avalanche of new competing sales and marketing messages. For the first time since 2001 individual hotels, management companies and lodging chains have armed their marketing people with substantial sales and advertising budgets. Collectively they intend to make a lot of marketing noise before for the year is out. Hotel customers will be hard pressed to differentiate between the array of sales messages that will be converging on them in 2007.”

Todd’s E-Book focuses on time-tested, proven and highly creative strategies for sales, marketing and advertising success in a competitive marketplace. He provides the reader with a unique insight into what differentiates the average sales person or manager from those high achievers who consistently out-perform their peers. He then clearly describes five proven success strategies that, when implemented, will have an immediate, positive impact on both the readers’ business and personal success.

Bill Todd, a twenty-five year veteran of the lodging industry is a recognized expert in hospitality marketing and sales. Today, he is a highly sought-after motivational speaker, sales trainer and executive coach. To download the free E book simply log on to www.BTodd.com/EBook