In the 1980s and 1990s, we wrote press releases only for travel trade journalists. Today, smart hotel people write press releases to attract clients not just journalists, and then we post them online. Corporate travel managers, meeting planners and group leaders who find your press release online can click on the link within the release that leads them to your website. For a great article that shows you exactly how to how to write a press release for clients and journalist, by By Joan Stewart, The Publicity Hound just follow this link-

http://www.publicityhound.com/free_publicity/Articles/How_to_write_a_press_release.html